The Ethos of Public Relations

When attempting to influence attitudes and behaviors, you need a partner with business acumen. Seasoned public relations professionals who know what it takes to reach audiences with whom your business shares a mutual environment. Like it or not, your business touches many influential audiences who can affect your agenda. From consumers to government officials and many in between, each must be actively managed to ensure your product, service or issue advances. 

Strategic public relations affects what influential audiences learn about, how they feel about what they learned, and, ultimately, how they will act on what they know. An objective perspective to business challenges and opportunities, however, often comes from outside an executive’s circle of advisors. External public relations counsel brings unvarnished opinions and pointed insights, serving as loyal opposition to tell executives what they need to hear.

Karl James & Company combines years of proven experience with a relentless commitment to advancing our client interests. We create strategic partnerships with our clients through comprehensive public relations programs designed to accelerate specific business objectives. Rather than a tactical exercise, we work with our clients to produce an authoritative position in a crowded marketplace.

Research-based, actionable public relations campaigns designed with accountability standards ensure we meet client expectations. Realistic, clearly defined goals and timelines give clients the ability to easily evaluate progress and value for the investment.

Whether clients seek increased awareness, more sales, transformation or reinforcement of existing perceptions, or internal alignment with business objectives, we provide counsel and campaigns designed to differentiate a particular value proposition in the minds of those who influence outcomes.

This is our commitment to you.

—Karl Robe, APR
Karl James & Company Public Relations was founded in 1999. Email him at karl.robe@karljames.com