Milwaukee Biz Times Editor Steve Jagler published a great piece on what the future holds for media. I dare say his missive makes an indirect case for public relations. If the messages we see and hear everyday shape our thoughts, as he writes, then you must tell your side of a given story if you want to influence a given issue. To ensure you are heard in a 24-hour news cycle, you must tell your story regularly. After all, if you don’t tell your story, who will? No one. Unless it is bad news. Then everyone will have an opinion on your story. Case in point, Tiger Woods.
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